There’s a lot of buzz in the business world about marketing to “influencers,” a term that usually refers to people like journalists or business leaders. But there’s one huge group, often overlooked, that wields huge [Read More]

Futurist Richard Laermer has established himself as a respected expert on consumer marketing trends with the popular business books Full-Frontal PR and Punk Marketing (the latter cowritten with Mark Simmons). His new 2011: Trendspotting for [Read More]