Few people would dispute that treating customers well is essential to business success. “The customer is the reason you have a job,” asserts Renee Evenson, author of Award Winning Customer Service.

Unfortunately, many employees have a [Read More]

FuelNet presents a case study on how one smart owner of a growing business boosted his company’s search engine rankings — and its customer base — by investing in a search engine optimization copywriting course.

PROBLEM: [Read More]

You’ve got a great team in place, and a great product or service to offer. Your customers are loyal and satisfied, and you’re confident they’re spreading the good word to their friends. If you’ve got [Read More]

In the old days, sales could be approached as a matter of mathematical probability and savvy street hustling. The higher the volume of cold calls made, the more new business could be landed. That kind [Read More]

Amazon.com currently lists more than 13,000 books purporting to teach effective sales conversion techniques. Unfortunately, some authors and “sales experts” continue to perpetuate age-old myths about selling that need to be dispelled, says Douglas Smith, [Read More]

Keeping employees productive is hard work, especially if the workplace is stressful or personnel feel undervalued. To improve productivity, say psychologists Dr. Donna LaMar and Betsy Laney, cofounders of The Farm, you need to keep [Read More]

When Lisa Skriloff, president of New York–based Multicultural Marketing Resources, wanted to attract businesses interested in marketing services as part of a niche marketing effort, she launched a group on LinkedIn, the popular social network. [Read More]

Faced with a challenging economy, growing companies have to work even harder and smarter on their brand-building efforts to attract customers and prospects. According to Glenn Geisendorfer, cofounder and creative director of Seattle-based Platform, Inc., [Read More]

Marketing to consumers with one broad brushstroke may still make sense for major brands, but for a niche business, the best way to a customer’s heart is through a more targeted approach. “The key to [Read More]

It doesn’t take profound thinking to grow a business. According to pioneering online marketer Mark Joyner, simple concepts that turn steps in the purchasing process into opportunities have powered the growth of empires. [Read More]