Opt-in email marketing typically generates a response rate between 1 percent and 20 percent, although some campaigns do better and a few do worse. The copy in your email plays a big role in whether [Read More]
With the downturn in the economy, companies are searching for cost-effective, measurable ways to thwart sagging sales figures. Naturally, they have turned their attention to online niche marketing as a way to generate sales leads. [Read More]
The only ways to increase direct marketing ROI are to reduce the mailing cost of the direct mail offer, increase the response rate, or increase the size of the average order. There are many direct [Read More]
“The subject line is the most important part of e-communications,” stresses Grant Johnson, president and CEO of the Brookfield, Wis.–based marketing agency Johnson Direct. “It’s the equivalent of the outer envelope in your direct mail [Read More]
Much has been written about companies’ increased spending on integrated Internet marketing, from search engine optimization and Webinars to podcasts, social networks, and video on demand. While these nontraditional strategic communication tactics represent smart, innovative [Read More]
If you look around your home or office, chances are you’ll see a product that has been influenced by Alan Siegel. Founder of the New York–based strategic branding company Siegel+Gale and author of Alan Siegel [Read More]
The true workhorse of direct mail marketing is the traditional-size, No. 10 envelope package. Here’s your checklist of elements to ensure that your direct mail package will be successful:
When it comes to niche marketing, don’t focus solely on search engines to bring customers to your Web site. You want information about your site to appear any place on the Internet where a large [Read More]
Direct mail campaigns don’t always work; these are seven common errors that could frustrate your efforts:
The secret to niche marketing on the Internet is finding the right crevice — that is, the most appropriate product or service to fill a universal need. [Read More]
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