A creative team that’s been around the block several times can save you precious time. Dollar for dollar, these creatives also give you the most for your money. And they protect you from costly mistakes [Read More]

Search engines tend to index dynamic URLs at a much slower pace than static URLs, and so do users. When looking at your page in a search engine, a user is more likely to click [Read More]

Opt-in email marketing typically generates a response rate between 1 percent and 20 percent, although some campaigns do better and a few do worse. The copy in your email plays a big role in whether [Read More]

With the downturn in the economy, companies are searching for cost-effective, measurable ways to thwart sagging sales figures. Naturally, they have turned their attention to online niche marketing as a way to generate sales leads. [Read More]

The only ways to increase direct marketing ROI are to reduce the mailing cost of the direct mail offer, increase the response rate, or increase the size of the average order. There are many direct [Read More]

“The subject line is the most important part of e-communications,” stresses Grant Johnson, president and CEO of the Brookfield, Wis.–based marketing agency Johnson Direct. “It’s the equivalent of the outer envelope in your direct mail [Read More]

Much has been written about companies’ increased spending on integrated Internet marketing, from search engine optimization and Webinars to podcasts, social networks, and video on demand. While these nontraditional strategic communication tactics represent smart, innovative [Read More]

If you look around your home or office, chances are you’ll see a product that has been influenced by Alan Siegel. Founder of the New York–based strategic branding company Siegel+Gale and author of Alan Siegel [Read More]