Business-to-business copy persuades readers by giving them useful information about the products being advertised. The more facts you include in your copy, the better. Here’s a four-step procedure for getting the information you need to [Read More]

FuelNet presents a case study on how one smart owner of a growing business boosted his company’s search engine rankings — and its customer base — by investing in a search engine optimization copywriting course.

PROBLEM: [Read More]

A creative team that’s been around the block several times can save you precious time. Dollar for dollar, these creatives also give you the most for your money. And they protect you from costly mistakes [Read More]

In the days of old, magazine editors had one primary responsibility: writing great content. Getting people to subscribe to, buy, and read that content was someone else’s job. In the online world, things are much [Read More]

Depending on the status of your Web site, you may need to find niche terms in order to get a decent rank in the major search engines. [Read More]

When it comes to promotional copywriting, trying too hard to be creative is a sure way to limit your creativity. Creativity is not something you do, but rather something that unfolds on its own, says [Read More]

When it comes to improving the value of copywriting in print or online, a particularly effective strategy is to make a product or service seem more impressive than it really is. [Read More]

Whether you’re writing a direct mail marketing piece, copy for your Web site, or a print advertisement, the familiar refrain in marketing is that it’s the message that matters. But more often than not, copywriting [Read More]

The only ways to increase direct marketing ROI are to reduce the mailing cost of the direct mail offer, increase the response rate, or increase the size of the average order. There are many direct [Read More]