Optimizing your Web site for the major search engines may seem like a daunting task, but with a general understanding of the basics, you’re well on your way to SEO success. In the b-to-b space, [Read More]

In a public speaking role, your goal is to deliver a specific message and make it stick with the audience. But in an effort to save on travel costs, more businesses are shunning in-person events [Read More]

Internet search engines are like a great PR firm: they can make your business look awfully good. But to achieve a top ranking on Google, for example, you must understand how to optimize your Web. [Read More]

FuelNet presents a case study on how one growing business improved its visibility on the search engines to boost the ROI of its Internet advertising. [Read More]

Drama Queen Entertainment, an independent film company in New York, faced a challenge publicizing its feature film, Tricks. For starters, the audience for indie films is not large, and there’s no studio marketing machine behind [Read More]

FuelNet presents a case study on how one smart owner of a growing business caught the attention of her target demographic through one of the Web’s creative advertising techniques: video. [Read More]

FuelNet presents a case study on how one smart owner of a growing business boosted his company’s search engine rankings — and its customer base — by investing in a search engine optimization copywriting course.

PROBLEM: [Read More]

When running any type of pay-per-click (PPC) online advertising campaign, most business professionals spend a lot of time planning their keywords. They know what phrases customers use to find them, and they make sure their [Read More]

Many growing businesses are placing increasing emphasis on Internet advertising because of its unprecedented potential for cost-effective lead generation. Of the many online advertising tactics now being embraced by marketers, search engine optimization (SEO) holds [Read More]

Social networking is all the rage in Internet marketing/online advertising, but the importance of building strong customers relationships is often forgotten. Business relationship and Internet advertising expert Drew Gerber, CEO of PitchRate.com, recommends that individuals [Read More]