When it comes to promotional copywriting, trying too hard to be creative is a sure way to limit your creativity. Creativity is not something you do, but rather something that unfolds on its own, says [Read More]

“The subject line is the most important part of e-communications,” stresses Grant Johnson, president and CEO of the Brookfield, Wis.–based marketing agency Johnson Direct. “It’s the equivalent of the outer envelope in your direct mail [Read More]