A massive part of relationship marketing and the loyalty business model, customer loyalty revolves around offering quality products and service in the hopes of garnering a strong relationship with each customer, retaining them for a prolonged period of time and turning them into “loyal” customers.
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How do you get customers to worship your brand, to go out of their way to buy from you — and only you? “When you make decisions that respect and honor customers, you will earn [Read More]
Follow these quick tips from Randi Busse, a customer retention management specialist, to show some love to your customers or clients. They’ll love you back through customer loyalty. [Read More]
Maribeth Kuzmeski, author of The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients for Life, offers these tips to keep your customer retention program strong and build long-lasting customer relationships. [Read More]
There’s a saying in the business world: Customer acquisition is an investment, but profitability is built on customer retention. With the economy floundering, it’s more important than ever to keep the customers you have and [Read More]
Given that many consumers have less disposable income than they did a year ago and are increasingly shopping on the Web, incorporating free shipping into an online customer acquisition and retention program is a great [Read More]
FuelNet presents a case study on how one smart growing business improved its customer retention and acquisition efforts through a recognition and rewards program for both staff and customers.
PROBLEM: Salon owner LeeAnne Sullivan doesn’t sell [Read More]
Maintaining a successful company during challenging economic times entails thoughtful assessment of all business aspects — one of the most important being the marketing function, says Richard Steele, a course instructor at the University of [Read More]
One result of the economic downturn is that many experts see customer loyalty falling by the wayside as consumers strive to squeeze the most out of their scarce cash. A big challenge for businesses is [Read More]
“I Googled it.” These three words have single-handedly transformed the way customers buy across every industry and sector. The ability to compare prices and products via Internet search engines, coupled with our insatiable desire for [Read More]
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