In today’s tough economy, it’s no longer enough to generate great ideas for your growing business. To get ahead, you have to communicate effectively to customers as part of the relationship marketing process. That means [Read More]

Moire Marketing Partners, a strategic branding and communications agency, offers these tips for building your own alumni program as part of a customer relationship marketing program. [Read More]

The thinking is that if you receive discounts or earn rewards, brand loyalty will follow. But the truth is, customers want to be engaged in your business. They want to help you succeed — and [Read More]

In the old days, sales could be approached as a matter of mathematical probability and savvy street hustling. The higher the volume of cold calls made, the more new business could be landed. That kind [Read More]

Trying to figure out what customer relationship management really is? You’re not alone. The term has been bounced around so much it remains a great source of confusion, says Howard Larson, owner of Larson & [Read More]

Small businesses face a unique challenge in the recession. They generally make do with a minimum of staff, so saving costs via payroll isn’t an option. That’s why good relationship marketing is essential. The small [Read More]

Do your customers feel the love? Not the ho-hum, check-the-“satisfied”-box-on-the-survey kind of love. We’re talking about the kind of warm-and-fuzzies that inspire spontaneous thank-you letters. If your customers aren’t head-over-heels gaga about [Read More]

In challenging economic times, customer relationship building is especially important. It’s not about giving customers what you want them to have, but about giving them what they want. If your business model was developed in [Read More]

The No. 1 reason customers stop doing business with a company is a perceived attitude of indifference. They don’t think companies care about them, as a valued customer or as a person. Businesses market and [Read More]

Farmstead Cheeses and Wines, a small retail shop inside a public market in Alameda, Calif., boasts a relaxed, down-to-earth experience that would make any visitor feel welcome. With a motto of “Relax, it’s just food,” [Read More]