Moire Marketing Partners, a strategic branding and communications agency, offers these tips for building your own alumni program as part of a customer relationship marketing program. [Read More]

The thinking is that if you receive discounts or earn rewards, brand loyalty will follow. But the truth is, customers want to be engaged in your business. They want to help you succeed — and [Read More]

The Internet and wireless devices have certainly opened new lines of communication between brands and their customers, but marketers need to use these tools judiciously. Concerns over identify theft, in addition to the flood of [Read More]