Follow these quick tips from Randi Busse, a customer retention management specialist, to show some love to your customers or clients. They’ll love you back through customer loyalty. [Read More]

Moire Marketing Partners, a strategic branding and communications agency, offers these tips for building your own alumni program as part of a customer relationship marketing program. [Read More]

The thinking is that if you receive discounts or earn rewards, brand loyalty will follow. But the truth is, customers want to be engaged in your business. They want to help you succeed — and [Read More]

In the old days, sales could be approached as a matter of mathematical probability and savvy street hustling. The higher the volume of cold calls made, the more new business could be landed. That kind [Read More]

The process of tracking and organizing information related to a business and its current and prospective customers. Typical goals of CRM are to improve customer service targeted marketing efforts.

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Trying to figure out what customer relationship management really is? You’re not alone. The term has been bounced around so much it remains a great source of confusion, says Howard Larson, owner of Larson & [Read More]

Small businesses face a unique challenge in the recession. They generally make do with a minimum of staff, so saving costs via payroll isn’t an option. That’s why good relationship marketing is essential. The small [Read More]

The seismic success of Facebook, Twitter and other social marketing tools often creates soaring expectations for viral adoption in business settings. While the just-build-it-and-they-will-come strategy can succeed in the consumer world, it’s a dangerous approach [Read More]

Do your customers feel the love? Not the ho-hum, check-the-“satisfied”-box-on-the-survey kind of love. We’re talking about the kind of warm-and-fuzzies that inspire spontaneous thank-you letters. If your customers aren’t head-over-heels gaga about [Read More]

In challenging economic times, customer relationship building is especially important. It’s not about giving customers what you want them to have, but about giving them what they want. If your business model was developed in [Read More]