How many roads can a man walk down? Ben Cohen seems determined to find out. He’s been a college dropout, teacher of troubled kids, cofounder and CEO of Ben & Jerry’s, and now president and [Read More]

When it comes to building brand equity with customers, Tisch says, companies must embrace new strategic communication tools and deliver deeply rewarding experiences. [Read More]

For many companies, responding to requests for proposals (RFPs) plays a major role in a business development plan. But it’s also a task that can hone a company’s performance and strategic communications skills and improve [Read More]

When Howard Behar first joined Starbucks as an executive in 1989, the company had just 28 stores, but its employee handbook spoke volumes. “Up until page 4 or 5, it never mentioned a word about [Read More]

Today’s world is filled with savvy consumers. They know how to find the best deals. They’re up on all the latest trends. And if there’s a hot new product on the market, they don’t want [Read More]

Perhaps the biggest demand from consumers these days is to have a say in how they engage with companies. Permission-based marketing was a good start, but it’s now insufficient. “Permission doesn’t get you to disclose [Read More]

According to a recent study by Lyris Inc.’s EmailLabs, many companies are not taking full advantage of the opportunity to continue a customer dialogue when a subscriber opts out of receiving promotional messages. [Read More]

When Fortune 500 companies need help developing a strategic communication plan, many turn to marketing and communications guru Harry Beckwith. As founder and director of Beckwith Partners based in Minneapolis, he has helped clients like [Read More]

Ask most businesspeople how Alpha companies — businesses that dominate their industry or product category — earn top-dog position, and they’ll probably list things like competitive pricing, customer service, quality products, being the first to [Read More]

To Frederick F. Reichheld, author of the acclaimed Loyalty Rules!, the secret to lasting business success comes down to putting customer loyalty above everything else. Here are five secrets for building customer loyalty:

1. Refuse to [Read More]