The connection a company makes with a customer. Viewing every customer as an opportunity and treating them well is critical to building a lucrative and rewarding customer relationship.
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Monday, November 30th, 2009
If your customers aren’t head-over-heels gaga about you, then you’ve got work to do, says Jeanne Bliss, author of Chief Customer Officer: Getting Past Lip Service to Passionate Action. She offers these quick tips for [Read More]
Wednesday, October 7th, 2009
Leaders drive change within an organization by providing inspiration and direction for all to follow. Here are some tips on what leaders can do to promote openness, honesty, and ethical behavior as part of a [Read More]
Thursday, June 11th, 2009
Maintaining a successful company during challenging economic times entails thoughtful assessment of all business aspects — one of the most important being the marketing function, says Richard Steele, a course instructor at the University of [Read More]
Wednesday, October 29th, 2008
It’s one thing to excel at what you do, and quite another to get the word out. [Read More]
Thursday, August 7th, 2008
Reaching the female consumer is an art form that brands such as Starbucks, Neiman Marcus, and Target have mastered. And because of it, they’ve reaped category leadership, sales, and even a cultish customer loyalty.
Unfortunately, a [Read More]
Thursday, July 24th, 2008
Every day, customers fire employees by taking their money elsewhere. It is that money, after all, that pays for employee salaries, vacations, 401(k)s, rental cars, and everything else, says best–selling author Jeffrey Fox, founder of [Read More]
Friday, July 18th, 2008
When it comes to building brand equity with customers, Tisch says, companies must embrace new strategic communication tools and deliver deeply rewarding experiences. [Read More]
Tuesday, July 15th, 2008
Who is your customer? Perhaps the better question is, who isn’t? As a longtime marketer, strategic communications expert, and brand identity specialist, Mary Lou Quinlan has noticed that most people think a customer is only [Read More]
Tuesday, July 8th, 2008
Even the smartest, hardest-working entrepreneurs depend on other people — be they employees, vendors, customers, or someone else — for their success. The trouble, asserts Ty Freyvogel, founder of MakingSenseOfYourBusiness.com, is that entrepreneurs [Read More]