Most businesses at least pay lip service to customer relationship building. But companies that translate slogans into a value-laden customer experience are scarcer than single guys looking for commitment. [Read More]
For serious customer relationship-building marketers, unlocking the key to the buying decision would be something like finding the goose that lays the golden egg. Trouble is, the goose of consumer behavior is an elusive and [Read More]
Say what? Controlled messaging has been replaced by talk? That’s a fact, asserts Lois Kelly, author of Beyond Buzz: The Next Generation of Word-of-Mouth Marketing. Instead of carefully crafting brand voices or stirring up buzz, [Read More]
Buzz is long on getting attention and short on product information. Word of mouth is all about credibility — and that’s the secret of its power. Balter, founder and president of BzzAgent, a [Read More]
Like many of the subjects he writes about for The New Yorker, Malcolm Gladwell has become a bit of a cultural phenomenon. The best-selling author of The Tipping Point displays an uncanny ability to gather [Read More]
In minor league stadiums across the United States, advertising banners decorate the outfields, marketing campaigns tap into game night crowds through consumer polls and the distribution of product samples, and many companies commission special ads [Read More]
The key to achieving business longevity, Young maintains, is to create a strategic business development plan — and stick to it. She offers these four tips for putting a plan in action:
The infamous feud between the Hatfields and the McCoys lasted 13 years. But that’s small potatoes compared with the ever-present tension between marketing and finance departments. The two functions have long had a fractious relationship, [Read More]
Yet the employees at Bob Evans restaurants feel so comfortable with their management — have such a strong sense of belonging — that after a long shift on their feet, many go home [Read More]
James Hoggan can come across as an old-school, starched-shirt strategic communication authority. Representing a distinguished blend of both blue-chip and new-economy clients, the Canadian public relations guru has cultivated a particular niche in a fast-paced [Read More]
Yes! Please start my subscription to fuelNet Monthly. If I pay now, you'll send my free copy of Fuel for the Fire, a collection of essays from your award-winning newsletter on customer communication strategies. I understand that I can review everything risk-free. If I don't profit from the advice in fuelNet Monthly, you'll refund the entire subscription fee. I'll keep Fuel for the Fire and have no further obligation. On that basis, here's my order.
SEARCH
