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Content tagged “customer retention strategy”

Boost Your Customer Retention Program

Thursday, August 14th, 2008

Growing businesses must pay close attention to their business development plan, especially in a stumbling economy, because everyone still needs products and services. The key to coming out on top is paying close attention to [Read More]

Guess Who’s in Charge?

Thursday, July 24th, 2008

Every day, customers fire employees by taking their money elsewhere. It is that money, after all, that pays for employee salaries, vacations, 401(k)s, rental cars, and everything else, says best–selling author Jeffrey Fox, founder of [Read More]

Wake Up to Customer Reviews

Monday, July 14th, 2008

Thirty–six years ago, astronomer Frank Drake sent humankind’s first deliberate communication to our interstellar neighbors. We’re still waiting for a reply. Marketers have it so much easier: They need only browse the Web to catch [Read More]

Strengthen Your Business Relationships

Tuesday, July 8th, 2008

Even the smartest, hardest-working entrepreneurs depend on other people — be they employees, vendors, customers, or someone else — for their success. The trouble, asserts Ty Freyvogel, founder of MakingSenseOfYourBusiness.com, is that entrepreneurs [Read More]

Improve Your RFP Responses

Tuesday, July 1st, 2008

For many companies, responding to requests for proposals (RFPs) plays a major role in a business development plan. But it’s also a task that can hone a company’s performance and strategic communications skills and improve [Read More]

The 10 Principles of Personal Leadership

Monday, June 23rd, 2008

When Howard Behar first joined Starbucks as an executive in 1989, the company had just 28 stores, but its employee handbook spoke volumes. “Up until page 4 or 5, it never mentioned a word about [Read More]

Why Ordinary Programs Produce Poor Results

Wednesday, June 11th, 2008

When Fortune 500 companies need help developing a strategic communication plan, many turn to marketing and communications guru Harry Beckwith. As founder and director of Beckwith Partners based in Minneapolis, he has helped clients like [Read More]

5 Ways to Soothe Upset Customers

Tuesday, June 3rd, 2008

Dealing effectively with dissatisfied customers requires special skills and behaviors. To help you maintain calm when others are out of control, Lydia Ramsey, a relationship marketing expert and the author of Manners That Sell: Adding [Read More]

10 Secrets for Guerilla Marketing Success

Wednesday, May 28th, 2008

In the early 19th century, guerrillas, soldiers who used unconventional marketing tactics to combat their enemies, were instrumental in defeating the French dictator Napoléon. Today the term has attached itself to marketing — unusual, fresh, [Read More]

Make a Statement

Tuesday, May 13th, 2008

When a company seeks to define and attain its goals, a mission statement is often at the heart of that effort. The concept may sound simple, but summing up the essence of a complex organization [Read More]

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