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Content tagged “customer retention strategy”

customer retention strategy

A plan designed to generate customer loyalty and repeat business. Making the shopping process quick and easy, and providing great customer service, are just the basics of a solid customer retention strategy: the key to the longevity of any business.

Aim Straight for the Heart

Monday, November 30th, 2009

If your customers aren’t head-over-heels gaga about you, then you’ve got work to do, says Jeanne Bliss, author of Chief Customer Officer: Getting Past Lip Service to Passionate Action. She offers these quick tips for [Read More]

Advance Open Communication

Wednesday, October 7th, 2009

Leaders drive change within an organization by providing inspiration and direction for all to follow. Here are some tips on what leaders can do to promote openness, honesty, and ethical behavior as part of a [Read More]

Boost Your Customer Retention Program

Thursday, August 14th, 2008

Growing businesses must pay close attention to their business development plan, especially in a stumbling economy, because everyone still needs products and services. The key to coming out on top is paying close attention to [Read More]

Guess Who’s in Charge?

Thursday, July 24th, 2008

Every day, customers fire employees by taking their money elsewhere. It is that money, after all, that pays for employee salaries, vacations, 401(k)s, rental cars, and everything else, says best–selling author Jeffrey Fox, founder of [Read More]

Wake Up to Customer Reviews

Monday, July 14th, 2008

Thirty–six years ago, astronomer Frank Drake sent humankind’s first deliberate communication to our interstellar neighbors. We’re still waiting for a reply. Marketers have it so much easier: They need only browse the Web to catch [Read More]

Strengthen Your Business Relationships

Tuesday, July 8th, 2008

Even the smartest, hardest-working entrepreneurs depend on other people — be they employees, vendors, customers, or someone else — for their success. The trouble, asserts Ty Freyvogel, founder of MakingSenseOfYourBusiness.com, is that entrepreneurs [Read More]

Improve Your RFP Responses

Tuesday, July 1st, 2008

For many companies, responding to requests for proposals (RFPs) plays a major role in a business development plan. But it’s also a task that can hone a company’s performance and strategic communications skills and improve [Read More]

The 10 Principles of Personal Leadership

Monday, June 23rd, 2008

Howard Behar knows a thing or two about the importance of leadership. When he was hired by Starbucks in 1989, he found a company that was focused more on its main product than on the [Read More]

Why Ordinary Programs Produce Poor Results

Wednesday, June 11th, 2008

When Fortune 500 companies need help developing a strategic communication plan, many turn to marketing and communications guru Harry Beckwith. As founder and director of Beckwith Partners based in Minneapolis, he has helped clients like [Read More]

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