While it certainly makes sense for a company to focus on its main product, Behar believes much of Starbucks’ subsequent growth and success can be attributed to the fact that it became a people-centered organization, [Read More]
From a small bank in Oklahoma that offers customers a park to relax in, complete with walking trails and a gazebo, to retail outlets that deliver highly customized music and video presentations, companies across all [Read More]
Geeks are smart, but skeptical (think Bill Gates, Mark Cuban), and savvy marketers need to approach them in the right forums, with the right messages, in the right style. Here are some ways to reach [Read More]
Demonstrating a genuine interest in a customer’s business, in both good times and bad, is just one of the valuable tips that Stahl offers in his book, Lessons on Leadership: The 7 Fundamental Management Skills [Read More]
Torie Clarke says that nothing sells better and accrues more credibility than telling the truth. That may sound amusing coming from a former spinmeister who served as the Pentagon’s communications chief during the early years [Read More]
Companies that develop cooperative, rather than competitive, relationships with their vendors, experts say, realize the best results — and the highest profits. [Read More]
As a marketer, I look for the silver lining. I see an opportunity to be pro-active with customer communications, perhaps even save the day with some Friend-to-Friend marketing. [Read More]
If your customers aren’t head-over-heels gaga about you, then you’ve got work to do, says Jeanne Bliss, author of Chief Customer Officer: Getting Past Lip Service to Passionate Action. She offers these quick tips for [Read More]
If you think people are too jaded to pay much attention to customer testimonials, PlanetHospital’s success might make you change your mind. According to Rudy Rupak, founder of the Calabasas, Calif.–based company, which helps travelers [Read More]
The Internet and wireless devices have certainly opened new lines of strategic communication between brands and their customers, but marketers need to use these integrated marketing tools judiciously. Concerns over identify theft, in addition to [Read More]
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