Companies that develop cooperative, rather than competitive, relationships with their vendors, experts say, realize the best results — and the highest profits. [Read More]

As a marketer, I look for the silver lining. I see an opportunity to be pro-active with customer communications, perhaps even save the day with some Friend-to-Friend marketing. [Read More]

If your customers aren’t head-over-heels gaga about you, then you’ve got work to do, says Jeanne Bliss, author of Chief Customer Officer: Getting Past Lip Service to Passionate Action. She offers these quick tips for [Read More]

The Internet and wireless devices have certainly opened new lines of strategic communication between brands and their customers, but marketers need to use these integrated marketing tools judiciously. Concerns over identify theft, in addition to [Read More]

“The ones who are moving slowly are the ones who find dramatic financial revenue increases.” [Read More]

Reiman, an advertising veteran and best-selling author, has become a leading authority on thinking and relationship marketing. He founded Atlanta-based BrightHouse to help clients with their customer retention programs through a more deliberate process of [Read More]

Most businesses at least pay lip service to customer relationship building. But companies that translate slogans into a value-laden customer experience are scarcer than single guys looking for commitment. [Read More]

For serious customer relationship-building marketers, unlocking the key to the buying decision would be something like finding the goose that lays the golden egg. Trouble is, the goose of consumer behavior is an elusive and [Read More]

Like many of the subjects he writes about for The New Yorker, Malcolm Gladwell has become a bit of a cultural phenomenon. The best-selling author of The Tipping Point displays an uncanny ability to gather [Read More]

When budgets are tight, your customer rules more than ever — whether the customer is internal to your organization, a b-to-b client, or an end-user of your product or service. How you [Read More]