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Content tagged “customer service”

The Secret to Customer Retention

Friday, July 18th, 2008

When it comes to building brand equity with customers, Tisch says, companies must embrace new strategic communication tools and deliver deeply rewarding experiences. [Read More]

Get Inside the Mind of the Buyer

Tuesday, May 13th, 2008

Why would consumers buy your brand? Ask the average business owner or salesperson that question and you’ll probably get a blank stare. That’s because they are not taught to understand the mind-set and motives of [Read More]

7 Shortcuts for Generating Sales Leads

Tuesday, May 13th, 2008

Why does it take so long to get from initial pitch to signed, sealed, and delivered? Maybe it’s because your best marketing and business development efforts are out of sync with the way the real [Read More]

Can’t We All Just Get Along?

Tuesday, May 13th, 2008

Marketing and sales can often seem like siblings: They live under the same roof, but are constantly at loggerheads. This can force company executives into the uncomfortable role of peacekeeper — always a challenge. [Read More]

Retain Your Most Loyal Customers

Tuesday, May 13th, 2008

A growing business lives and dies by repeat customers or clients, especially in uncertain economic times like these. Studies show it can cost up to 10 times more to land a new customer than to [Read More]

It Takes Two to Tango

Tuesday, May 13th, 2008

“To build a product idea you need to understand what your customers’ needs are,” says Chris Miller, founder of Lancaster, Pa.–based Innovation Focus, which helps companies design and facilitate business development programs to foster growth. [Read More]

Grow Your Business

Tuesday, May 13th, 2008

Competitive advantage is a hot buzz concept in business today, but in his book Hidden in Plain Sight, Erich Joachimsthaler makes the case that a focus on “customer advantage” is a surer path to growth. [Read More]

A Plan that Really Works

Monday, May 12th, 2008

The key to achieving business longevity, Young maintains, is to create a strategic business development plan — and stick to it. She offers these four tips for putting a plan in action:

  1. Keep [Read More]

End the Feud

Monday, May 12th, 2008

The infamous feud between the Hatfields and the McCoys lasted 13 years. But that’s small potatoes compared with the ever-present tension between marketing and finance departments. The two functions have long had a fractious relationship, [Read More]

Wise Up to the Web

Monday, May 12th, 2008

Yet the employees at Bob Evans restaurants feel so comfortable with their management — have such a strong sense of belonging — that after a long shift on their feet, many go home [Read More]

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