The infamous feud between the Hatfields and the McCoys lasted 13 years. But that’s small potatoes compared with the ever-present tension between marketing and finance departments. The two functions have long had a fractious relationship, [Read More]

Yet the employees at Bob Evans restaurants feel so comfortable with their management — have such a strong sense of belonging — that after a long shift on their feet, many go home [Read More]

James Hoggan can come across as an old-school, starched-shirt strategic communication authority. Representing a distinguished blend of both blue-chip and new-economy clients, the Canadian public relations guru has cultivated a particular niche in a fast-paced [Read More]

Leaders drive change within an organization by providing inspiration and direction for all to follow. Here are some tips on what leaders can do to promote openness, honesty, and ethical behavior as part of a [Read More]

Honesty is profitable. Sounds like a pretty straightforward declaration, one that any mother would try to impress on her children. Sadly, though, ethics problems at Enron, WorldCom and Adelphia, among other companies, have taught us [Read More]

You want to talk to your customers. And they want to talk to you. But if you think that a generic Web site, newsletter, or direct mail marketing campaign will do the trick, it’s time [Read More]