Direct mail postcards have proven to be one of the most versatile options in direct mail marketing. With a little innovation, they can break through the clutter and deliver direct mail advertising messages to your [Read More]

It’s not exactly news: the Internet has changed the world. For the owner of a growing business, an online presence is an absolute must. But the Web hasn’t completely supplanted one of the oldest marketing [Read More]

Forty years ago, a marketer could put together a media plan for a new-product launch in a few hours. Today that’s just impossible. Markets are more fragmented, and there are far more media channels. [Read More]

Catching undeliverable direct mail before it leaves your door is one of the easiest and most effective ways to save on postage and production costs and also help reduce the negative impact on the environment. [Read More]

Catching undeliverable direct mail before it leaves your door is one of the easiest and most effective ways to save on postage and production costs and also help reduce the impact on the environment. Before [Read More]

A recent study by the Direct Mail Marketing Association found that nearly 70 percent of consumers prefer to receive announcements and information on new products from companies they are familiar with via conventional mail, versus [Read More]

Look, up in the sky! It’s a bird! It’s a plane! It’s a … baby?

That’s the typical reaction of Boston Red Sox fans to a 5,000-square-foot sky banner that often flies over Fenway Park. It [Read More]

Only a decade ago, companies were judged primarily on the quality of their products and services. Now, consumers are increasingly demanding that businesses also be good corporate citizens by participating in cause-related marketing.

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If you want to watch the latest news report on Sun Microsystems, you need not turn on a television. A few years ago, the press area of Sun’s Web site (sun.feedroom.com) was revamped to look [Read More]

For years, when marketers broached the subject of audio branding, the discussion centered on commercial jingles — those catchy ditties that have helped companies deliver brand messages in an engaging, tuneful way. But these days, [Read More]