When Wempe Jewelers wants to lure well-heeled travelers to its store on Fifth Avenue in Manhattan, it snuggles up to them in their hotel rooms. No, not like that. For the past eight years, the [Read More]
Branded entertainment is a highly effective marketing tool, but it can be both complex and costly for growing businesses. Here are four lessons to take to heart before you consider your first integration program. [Read More]
When Fred Joyal was looking to build brand awareness for his company, 1-800-DENTIST, he knew he needed more than the usual 30-second TV spot. “I didn’t want it to be about me serving as a [Read More]
Some 1.5 billion people worldwide now carry a mobile phone — more than the number who have landlines. No wonder integrated marketing professionals are so eager to call, text, and reach out to [Read More]
As part of a firm that specializes in generational lifestyle and attitudinal trends, I understand how marketers can get confused and frustrated trying to figure out what it all means for their business. [Read More]
According to the U.S. Census Bureau, 46 percent of American women are single, a number that includes the never married (29 million), divorced (13 million) and widowed (11 million). These women spend lots of money [Read More]
Over the past decade, fantasy sports — in which participants “draft” real professional players to create hypothetical teams and then win or lose based on the players’ statistical performance over the following season — has [Read More]
With a healthy body weight no longer the norm among Americans, it is increasingly important for marketers to tailor their communications on the basis of a customer’s body shape and size. [Read More]
Numbering some 12 million, Asian-Americans are the fastest-growing ethnic group in the U.S., have the highest median household income of any buying group (an average of $55,000), and, by 2009, are expected to spend $528 [Read More]
Variety is out. Virtue is in. That’s the tenet of an emerging new demographic, metrospirituals, who are replacing metrosexuals as the cutting-edge trendsetters most coveted by marketers. [Read More]
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