Wow Your Customers
Friday, June 20th, 2008
Today’s world is filled with savvy consumers. They know how to find the best deals. They’re up on all the latest trends. And if there’s a hot new product on the market, they don’t want [Read More]
Content tagged “direct mail marketing”
How to Deliver on Your Customers’ Demands
Monday, June 16th, 2008
Perhaps the biggest demand from consumers these days is to have a say in how they engage with companies. Permission-based marketing was a good start, but it’s now insufficient. “Permission doesn’t get you to disclose [Read More]
Customer Retention Tactics that Work
Thursday, June 12th, 2008
According to a recent study by Lyris Inc.’s EmailLabs, many companies are not taking full advantage of the opportunity to continue a customer dialogue when a subscriber opts out of receiving promotional messages. [Read More]
7 Shortcuts for Generating Sales Leads
Tuesday, June 10th, 2008
Why does it take so long to get from initial pitch to signed, sealed, and delivered? Maybe it’s because your best marketing and business development efforts are out of sync with the way the real [Read More]
Do It by the Book
Monday, June 9th, 2008
Even after a decade’s worth of experimentation, online advertising continues to befuddle many marketers and business owners. [Read More]
How to Create a Winning Direct Mail Package
Thursday, June 5th, 2008
The true workhorse of direct mail marketing is the traditional-size, No. 10 envelope package. Here’s your checklist of elements to ensure that your direct mail package will be successful:
- Standard-size No. 10 outer [Read More]
How to Attract Single Consumers
Wednesday, June 4th, 2008
According to a study by the New York-based marketing consulting firm WSL Strategic Retail, singles are more likely to spend money on self-indulgences, even though 70 percent of the demographic earns less than $50,000 annually. [Read More]
The 7 Most Common Direct Mail Mistakes
Friday, May 30th, 2008
Direct mail campaigns don’t always work; these are seven common errors that could frustrate your efforts:
- Using a bad mailing list. You wouldn’t mail an offer for gourmet steaks to a list of vegetarians, [Read More]
5 Secrets for Obtaining Customer Loyalty
Thursday, May 29th, 2008
To Frederick F. Reichheld, author of the acclaimed Loyalty Rules!, the secret to lasting business success comes down to putting customer loyalty above everything else. Here are five secrets for building customer loyalty:
1. Refuse to [Read More]
How to Use Direct Mail to Grow Your Business
Monday, May 19th, 2008
Direct mail marketing isn’t used just for selling magazine subscriptions, collectibles, nutritional supplements, or Chia Pets. It’s been used to market everything from life insurance to lawn care services to restaurants — even $35 million [Read More]
Popular Tags
advertising online
advertising tips
brand building
brand building online
brand building strategy
brand communication strategy
brand management
brand positioning strategy
brand strategy
building brand
building brand awareness
building customer loyalty
building customer loyalty for a brand
business development plan
business development strategy
cause related marketing
client relationship management
client relationships
Consumer marketing trends
copywriting
copywriting tips
customer relationship
customer relationship marketing
customer relationships
customer retention strategy
customer service tips
direct mail
direct mail marketing
direct mail marketing tips
direct marketing
getting new customers
integrated internet marketing
integrated marketing
integrated marketing communication
integrated marketing communications
marketing online
marketing trends
Online Advertising
online advertising tips
online marketing
relationship marketing
strategic communication
strategic communications
tips for effective online advertising
Website advertising
Get answers to your most pressing marketing questions in fuelNet Monthly, your one-stop resource for effective communications strategies that result in secure, long-lasting customer relationships.
Yes! Please start my subscription to fuelNet Monthly. If I pay now, you'll send my free copy of Fuel for the Fire, a collection of essays from your award-winning newsletter on customer communication strategies. I understand that I can review everything risk-free. If I don't profit from the advice in fuelNet Monthly, you'll refund the entire subscription fee. I'll keep Fuel for the Fire and have no further obligation. On that basis, here's my order.
.
