Direct mail postcards have proven to be one of the most versatile options in direct mail marketing. With a little innovation, they can break through the clutter and deliver direct mail advertising messages to your [Read More]

It’s not exactly news: the Internet has changed the world. For the owner of a growing business, an online presence is an absolute must. But the Web hasn’t completely supplanted one of the oldest marketing [Read More]

Back in 2007, industry analyst InfoTrends predicted that high-volume digital press revenues in the U.S. would grow to $13.5 billion by 2010, from $3.5 billion in 2006. That forecast appears ahead of target, as millions [Read More]

Postcards continue to be one of the most versatile options in direct mail marketing. They offer a quick, affordable way to create smart, condensed direct mail campaigns, and they work just as well when combined [Read More]

Testing is a direct mail marketer’s secret weapon. No other means of advertising can be tested, refined, and tested again with the same mathematical precision as creative direct mail. Once you have detailed, up-to-date, customer [Read More]

The lousy economy has consumers clipping coupons in numbers not seen in years. According to a study by Simmons Research Bureau, 89 percent of consumers say they are more likely to use coupons in a [Read More]

Package planning is essential to a successful direct mail marketing campaign. Will it include a letter, sell sheet, coupon, and business reply envelope? Perhaps you’ll be using a postcard. How big? How small? What creative [Read More]

Direct mail marketing isn’t just for selling magazine subscriptions, collectibles, nutritional supplements, or Chia Pets. It’s been used to market everything from life insurance to lawn care services to restaurants — even $35 million corporate [Read More]

The true workhorse of creative direct mail marketing is the classic standard-size No. 10 envelope package. For traditional direct mail campaigns, include “teaser” copy on the outer envelope. Don’t use your envelope to sell; you [Read More]

Forty years ago, a marketer could put together a media plan for a new-product launch in a few hours. Today that’s just impossible. Markets are more fragmented, and there are far more media channels. [Read More]