One of the biggest advantages of direct mail is the ability to personalize your mailings. But you should test personalization in small mailings before making a major investment in a larger direct mail campaign. Here’s [Read More]
Volumes have been written on ways to improve the response rates of direct mail campaigns, but it’s difficult to know which ones will work for you until you test them.
Unless you are Publishers Clearinghouse, your [Read More]
One way to get your outer envelope opened is to use teaser copy that arouses curiosity or promises a benefit the reader simply cannot resist. A direct marketing teaser for a very successful financial promotion [Read More]
Marketers often wonder how many direct mail pieces they must send to get a statistically valid test. Surprisingly, it’s not so much how many pieces you mail, but how many recipients respond — a fact [Read More]
Compared with placing a classified ad in the newspaper, which takes nothing more than a single phone call to the paper’s advertising department, putting together a direct mail promotion is a bit more involved. Here’s [Read More]
While the standard direct mail package has been used for decades, there are many other options worth exploring, options that could significantly increase your response rates or even reduce your mailing costs. Here are some [Read More]
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