The uncertainty of the current economy has everyone a bit nervous, including your boss. But as a marketing professional, you know your organization can’t stop reaching out to customers and best prospects. That’s because they’re [Read More]
Whether you’re an Internet marketer or a generalist, turning prospects into buyers is a top priority. Many marketers continually test the success of their various integrated marketing communication campaigns, and one of the most frequently [Read More]
The only ways to increase direct marketing ROI are to reduce the mailing cost of the direct mail offer, increase the response rate, or increase the size of the average order. There are many direct [Read More]
The true workhorse of direct mail marketing is the traditional-size, No. 10 envelope package. Here’s your checklist of elements to ensure that your direct mail package will be successful:
Direct mail campaigns don’t always work; these are seven common errors that could frustrate your efforts:
Direct mail marketing isn’t used just for selling magazine subscriptions, collectibles, nutritional supplements, or Chia Pets. It’s been used to market everything from life insurance to lawn care services to restaurants — even $35 million [Read More]
By employing some simple direct mail marketing strategies, you can attract more customers and enjoy the long-term business growth you desire. [Read More]
Despite the push in recent years to move direct mail marketing out of the mailbox and into the in-box, traditional direct mail campaigns still remain surprisingly effective. [Read More]
Volumes have been written on ways to improve direct mail response rates, but it’s difficult to know which ones will work for you until you test them. Unless you are Publishers Clearinghouse, your mail quantities [Read More]
One of the biggest advantages of direct mail is the ability to personalize your mailings. But you should test personalization in small mailings before making a major investment in a larger direct mail campaign. Here’s [Read More]
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