The uncertainty of the current economy has everyone a bit nervous, including your boss. But as a marketing professional, you know your organization can’t stop reaching out to customers and best prospects. That’s because they’re [Read More]
Whether you’re an Internet marketer or a generalist, turning prospects into buyers is a top priority. Many marketers continually test the success of their various integrated marketing communication campaigns, and one of the most frequently [Read More]
Catching undeliverable direct mail before it leaves your door is one of the easiest and most effective ways to save on postage and production costs and also help reduce the impact on the environment. Before [Read More]
A recent study by the Direct Mail Marketing Association found that nearly 70 percent of consumers prefer to receive announcements and information on new products from companies they are familiar with via conventional mail, versus [Read More]
The only ways to increase direct marketing ROI are to reduce the mailing cost of the direct mail offer, increase the response rate, or increase the size of the average order. There are many direct [Read More]
The true workhorse of direct mail marketing is the traditional-size, No. 10 envelope package. Here’s your checklist of elements to ensure that your direct mail package will be successful:
Direct mail campaigns don’t always work; these are seven common errors that could frustrate your efforts:
Direct mail marketing isn’t used just for selling magazine subscriptions, collectibles, nutritional supplements, or Chia Pets. It’s been used to market everything from life insurance to lawn care services to restaurants — even $35 million [Read More]
By employing some simple direct mail marketing strategies, you can attract more customers and enjoy the long-term business growth you desire. [Read More]
Despite the push in recent years to move direct mail marketing out of the mailbox and into the in-box, traditional direct mail campaigns still remain surprisingly effective. [Read More]
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