Direct mail postcards have proven to be one of the most versatile options in direct mail marketing. With a little innovation, they can break through the clutter and deliver direct mail advertising messages to your [Read More]

It’s not exactly news: the Internet has changed the world. For the owner of a growing business, an online presence is an absolute must. But the Web hasn’t completely supplanted one of the oldest marketing [Read More]

Back in 2007, industry analyst InfoTrends predicted that high-volume digital press revenues in the U.S. would grow to $13.5 billion by 2010, from $3.5 billion in 2006. That forecast appears ahead of target, as millions [Read More]

Postcards continue to be one of the most versatile options in direct mail marketing. They offer a quick, affordable way to create smart, condensed direct mail campaigns, and they work just as well when combined [Read More]

A creative team that’s been around the block several times can save you precious time. Dollar for dollar, these creatives also give you the most for your money. And they protect you from costly mistakes [Read More]

In these challenging times, getting good advice from a competent direct mail marketing production partner is more important than ever. Rising costs, evolving post office regulations, rapidly changing technologies, and the demand for multifaceted direct [Read More]

One of the worst mistakes that direct mail marketers still make is targeting the wrong prospects. The combination of search engine optimization metrics and new direct mail marketing techniques with old-fashioned common sense leads to [Read More]

Whether you’re a service provider or a retailer, a solidly constructed direct mail sales letter (or better yet, a three-letter series) can work for you over and over again, for years to come. So says [Read More]

Package planning is essential to a successful direct mail marketing campaign. Will it include a letter, sell sheet, coupon, and business reply envelope? Perhaps you’ll be using a postcard. How big? How small? What creative [Read More]

The true workhorse of creative direct mail marketing is the classic standard-size No. 10 envelope package. For traditional direct mail campaigns, include “teaser” copy on the outer envelope. Don’t use your envelope to sell; you [Read More]