Direct mail postcards have proven to be one of the most versatile options in direct mail marketing. With a little innovation, they can break through the clutter and deliver direct mail advertising messages to your [Read More]

It’s not exactly news: the Internet has changed the world. For the owner of a growing business, an online presence is an absolute must. But the Web hasn’t completely supplanted one of the oldest marketing [Read More]

Back in 2007, industry analyst InfoTrends predicted that high-volume digital press revenues in the U.S. would grow to $13.5 billion by 2010, from $3.5 billion in 2006. That forecast appears ahead of target, as millions [Read More]

Testing is a direct mail marketer’s secret weapon. No other means of advertising can be tested, refined, and tested again with the same mathematical precision as creative direct mail. Once you have detailed, up-to-date, customer [Read More]

As growing businesses rapidly gain experience and test results from Internet direct mail, they are learning more every day about what works and what doesn’t with the new medium. Bob Bly, author of Bly on [Read More]

In these challenging times, getting good advice from a competent direct mail marketing production partner is more important than ever. Rising costs, evolving post office regulations, rapidly changing technologies, and the demand for multifaceted direct [Read More]

There are a number of direct mail marketing trends that bear watching this year, but here are three to keep in mind, courtesy of Crystal Uppercue, marketing manager at EU Services (euservices.com). [Read More]

Package planning is essential to a successful direct mail marketing campaign. Will it include a letter, sell sheet, coupon, and business reply envelope? Perhaps you’ll be using a postcard. How big? How small? What creative [Read More]

Forty years ago, a marketer could put together a media plan for a new-product launch in a few hours. Today that’s just impossible. Markets are more fragmented, and there are far more media channels. [Read More]

The uncertainty of the current economy has everyone a bit nervous, including your boss. But as a marketing professional, you know your organization can’t stop reaching out to customers and best prospects. That’s because they’re [Read More]