Testing is a direct mail marketer’s secret weapon. No other means of advertising can be tested, refined, and tested again with the same mathematical precision as creative direct mail. Once you have detailed, up-to-date, customer [Read More]

The lousy economy has consumers clipping coupons in numbers not seen in years. According to a study by Simmons Research Bureau, 89 percent of consumers say they are more likely to use coupons in a [Read More]

As growing businesses rapidly gain experience and test results from Internet direct mail, they are learning more every day about what works and what doesn’t with the new medium. Bob Bly, author of Bly on [Read More]

In these challenging times, getting good advice from a competent direct mail marketing production partner is more important than ever. Rising costs, evolving post office regulations, rapidly changing technologies, and the demand for multifaceted direct [Read More]

One of the worst mistakes that direct mail marketers still make is targeting the wrong prospects. The combination of search engine optimization metrics and new direct mail marketing techniques with old-fashioned common sense leads to [Read More]

There are a number of direct mail marketing trends that bear watching this year, but here are three to keep in mind, courtesy of Crystal Uppercue, marketing manager at EU Services (euservices.com). [Read More]

Whether you’re a service provider or a retailer, a solidly constructed direct mail sales letter (or better yet, a three-letter series) can work for you over and over again, for years to come. So says [Read More]

Package planning is essential to a successful direct mail marketing campaign. Will it include a letter, sell sheet, coupon, and business reply envelope? Perhaps you’ll be using a postcard. How big? How small? What creative [Read More]

Direct mail marketing isn’t just for selling magazine subscriptions, collectibles, nutritional supplements, or Chia Pets. It’s been used to market everything from life insurance to lawn care services to restaurants — even $35 million corporate [Read More]

Forty years ago, a marketer could put together a media plan for a new-product launch in a few hours. Today that’s just impossible. Markets are more fragmented, and there are far more media channels. [Read More]