Direct mail campaigns don’t always work; these are seven common errors that could frustrate your efforts:
To Frederick F. Reichheld, author of the acclaimed Loyalty Rules!, the secret to lasting business success comes down to putting customer loyalty above everything else. Here are five secrets for building customer loyalty:
1. Refuse to [Read More]
Look, up in the sky! It’s a bird! It’s a plane! It’s a … baby?
That’s the typical reaction of Boston Red Sox fans to a 5,000-square-foot sky banner that often flies over Fenway Park. It [Read More]
Direct mail marketing isn’t used just for selling magazine subscriptions, collectibles, nutritional supplements, or Chia Pets. It’s been used to market everything from life insurance to lawn care services to restaurants — even $35 million [Read More]
By employing some simple direct mail marketing strategies, you can attract more customers and enjoy the long-term business growth you desire. [Read More]
Despite the push in recent years to move direct mail marketing out of the mailbox and into the in-box, traditional direct mail campaigns still remain surprisingly effective. [Read More]
A growing business lives and dies by repeat customers or clients, especially in uncertain economic times like these. Studies show it can cost up to 10 times more to land a new customer than to [Read More]
“To build a product idea you need to understand what your customers’ needs are,” says Chris Miller, founder of Lancaster, Pa.–based Innovation Focus, which helps companies design and facilitate business development programs to foster growth. [Read More]
Competitive advantage is a hot buzz concept in business today, but in his book Hidden in Plain Sight, Erich Joachimsthaler makes the case that a focus on “customer advantage” is a surer path to growth. [Read More]
Only a decade ago, companies were judged primarily on the quality of their products and services. Now, consumers are increasingly demanding that businesses also be good corporate citizens by participating in cause-related marketing.
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