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Content tagged “e-mail marketing”

email marketing

A form of direct marketing that’s usually intended to do one or more of the following:

  • Enhance a relationship with current or former customers.
  • Encourage customer loyalty and repeat business.
  • Acquire new customers.
  • Convince existing customers to buy something immediately.

 

Email marketing can also involve including advertisements in emails sent by other companies to their customers

Learn more by downloading your free copy of Email Marketing Tips to Increase Your ROI without cost or obligation.

Effective Copywriting Tips

Monday, October 20th, 2008

When it comes to improving the value of copywriting in print or online, a particularly effective strategy is to make a product or service seem more impressive than it really is. [Read More]

Consumer Marketing Trends Reflect the Dawn of a New Age

Thursday, April 10th, 2008

Consumer marketing trends are changing the retail landscape with altered perceptions about age, lifestyle and values.

Like many fashion retailers, Gap aggressively chased Gen X and Y dollars this past spring, jamming its stores with prairie [Read More]

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