There is no question that economic times are tough. But for owners of growing businesses who aren’t ready to throw in the towel, it’s not too late to make necessary changes that will carry you [Read More]
Nothing matters in business more than selling. Many first-time entrepreneurs have the impression that they are doing things in a logical order when they look for the perfect office space, create their brand identity, and [Read More]
Late summer is a busy season for trade shows and other industry events. A booth can be a great forum for sales lead generation and getting new customers — as long as key prospects attend. [Read More]
Spam email, blogging, instant messaging, television, canned phone messages, and other electronic methods of mass marketing have desensitized the American buyer. So says Alan Bayham, president of Bayham Consulting, LLC (bayhamconsulting.com). Despite countless surveys [Read More]
Closing a sale is not an event; it’s a series of meetings and little victories that begin with a phone call to a potential customer. Rick Davis, president of Building Leaders, Inc. and author of [Read More]
When a great product isn’t selling, the salesperson is probably to blame, right? Pure myth, says Martyn Lewis, founder, president, and CEO of Market–Partners (www.market–partners.com) and author of the book Sales Wise: A [Read More]
It has long been suggested that to become a more dynamic presenter, one should picture the audience in their underwear. In many cases, however, it’s the presenter who gets dressed down for an uninspiring performance.
For [Read More]
Why would consumers buy your brand? Ask the average business owner or salesperson that question and you’ll probably get a blank stare. That’s because they are not taught to understand the mind-set and motives of [Read More]
Why does it take so long to get from initial pitch to signed, sealed, and delivered? Maybe it’s because your best marketing and business development efforts are out of sync with the way the real [Read More]
Marketing and sales can often seem like siblings: They live under the same roof, but are constantly at loggerheads. This can force company executives into the uncomfortable role of peacekeeper — always a challenge. [Read More]
SEARCH
