Before you launch a permission-based email marketing campaign, think of your own inbox and how you sort through the clutter. If an email doesn’t immediately pique your interest, do you press the “delete” button? You’re [Read More]

List segmentation may seem like a daunting task, but it’s crucial to an effective opt-in email marketing campaign, says Steve Adams, vice president of marketing for Protus, a provider of Software-as-a-Service (SaaS) communication tools for [Read More]

Emails are an extension of how you present yourself. Professionals must be especially careful in this economy not to do anything that could cause employers or customers to question their competence or judgment. That means [Read More]

There are many different kinds of direct email marketing messages that a business can send to subscribers. Emails can be promotional, informative, and/or inspirational, says Steve Adams, vice president of marketing for Protus, a provider [Read More]

When it comes to permission-based email marketing, small business owners and entrepreneurs often tend to jump right in. While that’s fine, it’s far more important to prepare and plan. That means taking a step back [Read More]

When it comes to permission-based email marketing, offering content of value can significantly boost your open rate. “You will show your value and earn the trust of potential customers,” says Jill Tanenbaum, president of Jill [Read More]

To ensure your communications are read, consider these opt-in email marketing tips. [Read More]

Permission-based email not only provides a low-cost, efficient channel for reaching new customers and maintaining a relationship with existing ones, but it also guards against being labeled a spammer. But even if your recipients have [Read More]

Email is a complex medium, with many choices to be made for optimum results. “Opt-in email marketing is a little bit like singing in the shower. Everyone does it, but few do it well,” says [Read More]

Opt-in email marketing typically generates a response rate between 1 percent and 20 percent, although some campaigns do better and a few do worse. The copy in your email plays a big role in whether [Read More]