Before you launch a permission-based email marketing campaign, think of your own inbox and how you sort through the clutter. If an email doesn’t immediately pique your interest, do you press the “delete” button? You’re [Read More]

List segmentation may seem like a daunting task, but it’s crucial to an effective opt-in email marketing campaign, says Steve Adams, vice president of marketing for Protus, a provider of Software-as-a-Service (SaaS) communication tools for [Read More]

There are many different kinds of direct email marketing messages that a business can send to subscribers. Emails can be promotional, informative, and/or inspirational, says Steve Adams, vice president of marketing for Protus, a provider [Read More]

When it comes to permission-based email marketing, offering content of value can significantly boost your open rate. “You will show your value and earn the trust of potential customers,” says Jill Tanenbaum, president of Jill [Read More]

To ensure your communications are read, consider these opt-in email marketing tips. [Read More]

Permission-based email not only provides a low-cost, efficient channel for reaching new customers and maintaining a relationship with existing ones, but it also guards against being labeled a spammer. But even if your recipients have [Read More]

Although email is fast becoming the marketing channel of choice for most businesses, concerns remain. In an effort to reduce stuffed in-boxes, consumers are increasingly using spam filters that block even the most legitimate opt-in [Read More]

As growing businesses rapidly gain experience and test results from Internet direct mail, they are learning more every day about what works and what doesn’t with the new medium. Bob Bly, author of Bly on [Read More]

In today’s economy, the return on investment of a permission-based email marketing campaign is more important than ever. Every dollar spent is now analyzed and scrutinized by senior stakeholders. “Companies can’t afford to be making [Read More]

The economy is shuddering. Marketing budgets are under pressure. Yet attracting and retaining customers has never been more vital. The perfect storm of financial pressures has growing businesses turning to permission-based email marketing in droves. [Read More]