One of the most powerful, cost-effective online advertising channels. There are multiple email marketing formats, the most popular being the e-newsletter. In this mode, marketers create custom content and deliver it via email to customers who request it. Email can also be used to target new customers or maintain a relationship with current customers. A marketer may buy or rent a list of email addresses and send information, often called a blast, hoping to make a connection.
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Monday, October 20th, 2008
When it comes to improving the value of copywriting in print or online, a particularly effective strategy is to make a product or service seem more impressive than it really is. [Read More]
Wednesday, June 25th, 2008
“The subject line is the most important part of e-communications,” stresses Grant Johnson, president and CEO of the Brookfield, Wis.–based marketing agency Johnson Direct. “It’s the equivalent of the outer envelope in your direct mail [Read More]
Glossary Term
A detailed plan for communicating with a target audience using a range of media, both online and off. The strategy identifies core objectives, the best ways to meet those objectives, and measures of success.
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