Friday, September 26th, 2008
The fourth quarter is a time that makes most sales managers anxious — especially in a down economy. No wonder. If you’re behind on your numbers as you enter the quarter — and if achieving [Read More]
Tuesday, September 2nd, 2008
Mobile commerce, once a faint buzz among cell phone users, is making serious noise. A full 9.2 million U.S. mobile subscribers have purchased goods or services using their handset, and 50 percent of all cell [Read More]
Friday, August 22nd, 2008
Nothing matters in business more than selling. Many first-time entrepreneurs have the impression that they are doing things in a logical order when they look for the perfect office space, create their brand identity, and [Read More]
Tuesday, August 19th, 2008
With the downturn in the economy, companies are searching for cost-effective, measurable ways to thwart sagging sales figures. Naturally, they have turned their attention to online niche marketing as a way to generate sales leads. [Read More]
Wednesday, August 6th, 2008
Spam email, blogging, instant messaging, television, canned phone messages, and other electronic methods of mass marketing have desensitized the American buyer. So says Alan Bayham, president of Bayham Consulting, LLC (bayhamconsulting.com). Despite countless surveys [Read More]
Friday, August 1st, 2008
Closing a sale is not an event; it’s a series of meetings and little victories that begin with a phone call to a potential customer. Rick Davis, president of Building Leaders, Inc. and author of [Read More]
Wednesday, July 23rd, 2008
With the downturn in the economy encompassing nearly every aspect of our lives, growing businesses are feeling the pinch. Many companies have slashed their marketing budgets significantly this year and are hunting for cost–effective, measurable [Read More]
Tuesday, July 22nd, 2008
When a great product isn’t selling, the salesperson is probably to blame, right? Pure myth, says Martyn Lewis, founder, president, and CEO of Market–Partners (www.market–partners.com) and author of the book Sales Wise: A [Read More]
Monday, July 7th, 2008
Heroes are not made when life is easy. That’s the philosophy salespeople — particularly in the building industry — should take to heart in a challenging economy, says Rick Davis, president of Chicago-based Building Leaders [Read More]
Friday, June 27th, 2008
The only ways to increase direct marketing ROI are to reduce the mailing cost of the direct mail offer, increase the response rate, or increase the size of the average order. There are many direct [Read More]