The true workhorse of direct mail marketing is the traditional-size, No. 10 envelope package. Here’s your checklist of elements to ensure that your direct mail package will be successful:
Direct mail campaigns don’t always work; these are seven common errors that could frustrate your efforts:
Direct mail marketing isn’t used just for selling magazine subscriptions, collectibles, nutritional supplements, or Chia Pets. It’s been used to market everything from life insurance to lawn care services to restaurants — even $35 million [Read More]
Benjamin Glass, an attorney in Fairfax, Va., uses yellow pages to advertise his own business, and he’s developed expertise in advising other lawyers about their integrated marketing communications strategies. Here are his four tips for [Read More]
And more U.S. businesses are taking notice. In 2006, b-to-c and b-to-b marketers collectively spent $14.4 billion on yellow pages advertising, up from $13.8 billion in 2002, reports Universal McCann. Simba Information, a Stamford, Conn.–based [Read More]
Business owners have long embraced by-the-book marketing tactics to attract new customers, from brochures and advertisements to direct mail and public relations. Karen Leland has found success with a less traditional strategy: publishing a book. [Read More]
Everybody’s doing it. At least, everybody says they’re doing it. But for most business-to-business marketers, integrated marketing communications is little more than a buzzword. Most marketers can’t even agree on what the term means. They [Read More]
Why would consumers buy your brand? Ask the average business owner or salesperson that question and you’ll probably get a blank stare. That’s because they are not taught to understand the mind-set and motives of [Read More]
Why does it take so long to get from initial pitch to signed, sealed, and delivered? Maybe it’s because your best marketing and business development efforts are out of sync with the way the real [Read More]
Marketing and sales can often seem like siblings: They live under the same roof, but are constantly at loggerheads. This can force company executives into the uncomfortable role of peacekeeper — always a challenge. [Read More]
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