Mobile commerce, once a faint buzz among cell phone users, is making serious noise. A full 9.2 million U.S. mobile subscribers have purchased goods or services using their handset, and 50 percent of all cell [Read More]

With the downturn in the economy, companies are searching for cost-effective, measurable ways to thwart sagging sales figures. Naturally, they have turned their attention to online niche marketing as a way to generate sales leads. [Read More]

Late summer is a busy season for trade shows and other industry events. A booth can be a great forum for sales lead generation and getting new customers — as long as key prospects attend. [Read More]

Reaching the female consumer is an art form that brands such as Starbucks, Neiman Marcus, and Target have mastered. And because of it, they’ve reaped category leadership, sales, and even a cultish customer loyalty.

Unfortunately, a [Read More]

Spam email, blogging, instant messaging, television, canned phone messages, and other electronic methods of mass marketing have desensitized the American buyer. So says Alan Bayham, president of Bayham Consulting, LLC (bayhamconsulting.com). Despite countless surveys [Read More]

Closing a sale is not an event; it’s a series of meetings and little victories that begin with a phone call to a potential customer. Rick Davis, president of Building Leaders, Inc. and author of [Read More]

With the downturn in the economy encompassing nearly every aspect of our lives, growing businesses are feeling the pinch. Many companies have slashed their marketing budgets significantly this year and are hunting for cost–effective, measurable [Read More]

When it comes to building brand equity with customers, Tisch says, companies must embrace new strategic communication tools and deliver deeply rewarding experiences. [Read More]

Even the smartest, hardest-working entrepreneurs depend on other people — be they employees, vendors, customers, or someone else — for their success. The trouble, asserts Ty Freyvogel, founder of MakingSenseOfYourBusiness.com, is that entrepreneurs [Read More]

It has long been suggested that to become a more dynamic presenter, one should picture the audience in their underwear. In many cases, however, it’s the presenter who gets dressed down for an uninspiring performance.

For [Read More]