Every Fortune 500 corporation, movie star, and scandal queen can attest to the fact that a good publicist is essential to building success and maintaining public support. For the owner of a growing business with [Read More]
In the early 19th century, guerrillas, soldiers who used unconventional marketing tactics to combat their enemies, were instrumental in defeating the French dictator Napoléon. Today the term has attached itself to marketing — unusual, fresh, [Read More]
In their book, The Complete Idiot’s Guide to Guerilla Marketing, Colleen Wells and Susan Drake document numerous guerilla marketing ideas gone wrong. Stunt marketing, in particular, can do real damage to a company’s customer retention [Read More]
Breaking through to a public that has become increasingly skeptical of advertising is foremost on marketers’ minds these days. The beauty of a guerilla marketing plan is that it doesn’t require a huge ad buy [Read More]
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