With the economy seemingly stalled, and the vaunted recovery yet to be felt on main street, growing businesses continue to scramble for ways to differentiate themselves and stand out. A guerilla marketing strategy — employing [Read More]

Many companies believe they must make a choice between being “green” and being profitable. But in the book “Guerrilla Marketing Goes Green”, co-authors Jay Conrad Levinson and Shel Horowitz provide sound advice on how to [Read More]

Often, a guerilla marketing strategy that includes word of mouth can pay big dividends. Here are some clever guerilla marketing ideas to promote your business, overtly or subtly. [Read More]

These days, smart businesses are leveraging cost-effective guerilla marketing strategies, including social networking and viral marketing, to market their products and services to customers and best prospects. All it takes is a little time, energy, [Read More]

Every Fortune 500 corporation, movie star, and scandal queen can attest to the fact that a good publicist is essential to building success and maintaining public support. For the owner of a growing business with [Read More]

In the early 19th century, guerrillas, soldiers who used unconventional marketing tactics to combat their enemies, were instrumental in defeating the French dictator Napoléon. Today the term has attached itself to marketing — unusual, fresh, [Read More]

Say what? Controlled messaging has been replaced by talk? That’s a fact, asserts Lois Kelly, author of Beyond Buzz: The Next Generation of Word-of-Mouth Marketing. Instead of carefully crafting brand voices or stirring up buzz, [Read More]

Buzz is long on getting attention and short on product information. Word of mouth is all about credibility — and that’s the secret of its power. Balter, founder and president of BzzAgent, a [Read More]

In minor league stadiums across the United States, advertising banners decorate the outfields, marketing campaigns tap into game night crowds through consumer polls and the distribution of product samples, and many companies commission special ads [Read More]

In their book, The Complete Idiot’s Guide to Guerilla Marketing, Colleen Wells and Susan Drake document numerous guerilla marketing ideas gone wrong. Stunt marketing, in particular, can do real damage to a company’s customer retention [Read More]