With the economy seemingly stalled, and the vaunted recovery yet to be felt on main street, growing businesses continue to scramble for ways to differentiate themselves and stand out. A guerilla marketing strategy — employing [Read More]

Many companies believe they must make a choice between being “green” and being profitable. But in the book “Guerrilla Marketing Goes Green”, co-authors Jay Conrad Levinson and Shel Horowitz provide sound advice on how to [Read More]

Often, a guerilla marketing strategy that includes word of mouth can pay big dividends. Here are some clever guerilla marketing ideas to promote your business, overtly or subtly. [Read More]

In his first year of blogging, Alan Brymer, president of The Investor Library in Provo, Utah, landed more than 6,000 subscribers by providing high-quality content, soliciting reader feedback and responding to their requests, and touting [Read More]

Every day across the U.S., more than 3.5 billion brand-related word-of-mouth conversations take place, according to the Keller Fay Group, a marketing research consultancy in New Brunswick, N.J. And 90 percent of them happen offline. [Read More]

FuelNet presents a case study on how one smart growing business, in an effort to land new customers as part its business development plan, increased the visibility of its quarterly newsletter through guerilla marketing. [Read More]

These days, smart businesses are leveraging cost-effective guerilla marketing strategies, including social networking and viral marketing, to market their products and services to customers and best prospects. All it takes is a little time, energy, [Read More]

Every Fortune 500 corporation, movie star, and scandal queen can attest to the fact that a good publicist is essential to building success and maintaining public support. For the owner of a growing business with [Read More]

In the early 19th century, guerrillas, soldiers who used unconventional marketing tactics to combat their enemies, were instrumental in defeating the French dictator Napoléon. Today the term has attached itself to marketing — unusual, fresh, [Read More]

Say what? Controlled messaging has been replaced by talk? That’s a fact, asserts Lois Kelly, author of Beyond Buzz: The Next Generation of Word-of-Mouth Marketing. Instead of carefully crafting brand voices or stirring up buzz, [Read More]