Internet search engines are like a great PR firm: they can make your business look awfully good. But to achieve a top ranking on Google, for example, you must understand how to optimize your Web. [Read More]

FuelNet presents a case study on how one growing business improved its visibility on the search engines to boost the ROI of its Internet advertising. [Read More]

If you don’t know how to harness the power of social networking, you can be left out in the cold, says Steve Fretzin, founder and president of Sales Results Inc., a national sales training company [Read More]

FuelNet presents a case study on how one smart owner of a growing business caught the attention of her target demographic through one of the Web’s creative advertising techniques: video. [Read More]

Social networking is all the rage in Internet marketing/online advertising, but the importance of building strong customers relationships is often forgotten. Business relationship and Internet advertising expert Drew Gerber, CEO of PitchRate.com, recommends that individuals [Read More]

One simple fact of marketing is that the Internet is a much different playing field than traditional advertising channels like newspapers and television. According to a study by Webvisible and Nielsen Online, only 9 percent [Read More]

When it comes to Internet advertising, the reasons why some ads are more effective than others remains somewhat of a mystery. Debra Harrsch, CEO of Brandwidth [Read More]

Even after a decade’s worth of experimentation, online advertising continues to befuddle many marketers and business owners. To help clear up the confusion, Joe Plummer, chief research officer of the Advertising Research Foundation (ARF) and [Read More]

Traditional phone companies pioneered the directory concept, but it is now used by businesses in many industries to reach a target market, including specific ethnic and demographic groups and neighborhoods. There are now thousands of [Read More]

Even after a decade’s worth of experimentation, online advertising continues to befuddle many marketers and business owners. [Read More]