Internet search engines are like a great PR firm: they can make your business look awfully good. But to achieve a top ranking on Google, for example, you must understand how to optimize your Web. [Read More]

FuelNet presents a case study on how one growing business improved its visibility on the search engines to boost the ROI of its Internet advertising. [Read More]

If you don’t know how to harness the power of social networking, you can be left out in the cold, says Steve Fretzin, founder and president of Sales Results Inc., a national sales training company [Read More]

FuelNet presents a case study on how one smart owner of a growing business caught the attention of her target demographic through one of the Web’s creative advertising techniques: video. [Read More]

Many growing businesses are placing increasing emphasis on Internet advertising because of its unprecedented potential for cost-effective lead generation. Of the many online advertising tactics now being embraced by marketers, search engine optimization (SEO) holds [Read More]

Social networking is all the rage in Internet marketing/online advertising, but the importance of building strong customers relationships is often forgotten. Business relationship and Internet advertising expert Drew Gerber, CEO of PitchRate.com, recommends that individuals [Read More]

One simple fact of marketing is that the Internet is a much different playing field than traditional advertising channels like newspapers and television. According to a study by Webvisible and Nielsen Online, only 9 percent [Read More]

To most owners of growing businesses, even those who embrace Web site advertising, search engine marketing (SEM) holds all the appeal of a root canal without Novocain. A new study by the Microsoft Advertising adCenter [Read More]

Thanks to high-speed Internet access and video compression techniques, the use of digital video is now widespread, and increasingly popular among consumers who frequent YouTube and other user-generated content sites. For advertisers, digital video brings [Read More]

Social networking and social media marketing are the hottest new tools in the business promotion armamentarium. [Read More]