In a do-it-yourself integrated marketing communications and PR strategy, mistakes are likely to happen. Every mistake you can avoid will help your business stay on course. That’s especially true with media relations. If you sell [Read More]

Pam Lontos, president of Orlando-based PR/PR, offers these ideas to help you relax and make sure editors and reporters accept your articles, book you as a guest on shows, or interview you for pieces they [Read More]

It doesn’t take profound thinking to grow a business. According to pioneering online marketer Mark Joyner, simple concepts that turn steps in the purchasing process into opportunities have powered the growth of empires. [Read More]

An integrated marketing communication plan is essential to any growing business. But there’s an art to creating one. Too often, companies spend precious time on developing an exhaustive report that analyzes their entire industry. The [Read More]

While building a company with positive traits starts from within, Ludwig says it’s important to reinforce your great reputation in the outside world through an integrated marketing communication strategy, especially for those customers who aren’t [Read More]

The current economic climate has led to some tough times for growing businesses looking to stretch their marketing dollars. That makes a cost-effective integrated marketing communications strategy — one that encompasses a variety of media [Read More]

As marketers seek to capitalize on the latest technological advances to deliver their integrated marketing messages, they must develop strategies that not only grab consumers’ attention but also actively engage their interest in a significant [Read More]

In uncertain economic times, you need to find new ways to make integrated marketing work more effectively, get more out of marketing investments, and measure and account for marketing decisions. In short, you must make [Read More]

Mass media is dead. It shoots over the top of the intended audience, and with the advent of ad-skipping technologies like Tivo, most mass-media efforts are bringing back little in the way of measurable ROI. [Read More]

Every Fortune 500 corporation, movie star, and scandal queen can attest to the fact that a good publicist is essential to building success and maintaining public support. For the owner of a growing business with [Read More]