As any surfer knows, it’s almost impossible to haul around a standard camera while riding, especially in the big waves. Nicholas Woodman, founder and CEO of northern California-based GoPro (www.goprocamera.com), knew he [Read More]

Studies show that consumers are increasingly turning to the Web for information on products and services before opening their wallets. By using a well-coordinated combination of integrated Internet marketing techniques, some of which cost nothing, [Read More]

In a shaky economy, attracting customers and prospects to a corporate event is challenging enough. Add shrinking integrated marketing communication budgets to that attention deficit and it’s a wonder anyone gets together anymore. But generating [Read More]

Mobile commerce, once a faint buzz among cell phone users, is making serious noise. A full 9.2 million U.S. mobile subscribers have purchased goods or services using their handset, and 50 percent of all cell [Read More]

A brand communication strategy is essential, and over the past decade especially, it’s been a well-hyped trend for businesses large and small. But here’s the irreverent truth: The branding craze is also a gimmick and [Read More]

Late summer is a busy season for trade shows and other industry events. A booth can be a great forum for sales lead generation and getting new customers — as long as key prospects attend. [Read More]

How many roads can a man walk down? Ben Cohen seems determined to find out. He’s been a college dropout, teacher of troubled kids, cofounder and CEO of Ben & Jerry’s, and now president and [Read More]

The best Web sites are the ones that constantly evolve. Sure, at some point a site is taken from concept to wire frame to HTML and made available online. But it should never stop there. [Read More]

With the downturn in the economy encompassing nearly every aspect of our lives, growing businesses are feeling the pinch. Many companies have slashed their marketing budgets significantly this year and are hunting for cost–effective, measurable [Read More]

Word of mouth is one of the most powerful integrated marketing communication tools available to any company today, and it doesn’t cost much to harness the energy of enthusiastic cheerleaders. Here are some low–cost suggestions [Read More]