In a do-it-yourself integrated marketing communications and PR strategy, mistakes are likely to happen. Every mistake you can avoid will help your business stay on course. That’s especially true with media relations. If you sell [Read More]
Pam Lontos, president of Orlando-based PR/PR, offers these ideas to help you relax and make sure editors and reporters accept your articles, book you as a guest on shows, or interview you for pieces they [Read More]
Developing a successful publicity campaign as part of an integrated marketing communications plan is hard work, but the rewards are worth the effort. [Read More]
In uncertain economic times, you need to find new ways to make integrated marketing work more effectively, get more out of marketing investments, and measure and account for marketing decisions. In short, you must make [Read More]
Mass media is dead. It shoots over the top of the intended audience, and with the advent of ad-skipping technologies like Tivo, most mass-media efforts are bringing back little in the way of measurable ROI. [Read More]
Every Fortune 500 corporation, movie star, and scandal queen can attest to the fact that a good publicist is essential to building success and maintaining public support. For the owner of a growing business with [Read More]
Many growing businesses struggle to develop hit products or services because they guess what buyers need rather than uncover real problems that consumers will pay money to solve. So say the authors of Tuned In: [Read More]
Companies large and small are going to great lengths to keep employees motivated, build camaraderie, and stimulate creativity. Some of the more curious team–building activities include team skydiving, team drumming, taking an improvisational comedy class, [Read More]
Employee newsletters, a critical component of any integrated marketing communications plan, get a bad rap, for good reason. They’re mostly bad. Their intent — to educate and to boost morale — may be admirable, but [Read More]
For an industry that pretty much fuels the whole capitalist engine, advertising is getting a sound snubbing these days — a Tom Petty-ish, “don’t come around here no more” message. Fatigued consumers, looking to free [Read More]
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