In a do-it-yourself integrated marketing communications and PR strategy, mistakes are likely to happen. Every mistake you can avoid will help your business stay on course. That’s especially true with media relations. If you sell [Read More]

It doesn’t take profound thinking to grow a business. According to pioneering online marketer Mark Joyner, simple concepts that turn steps in the purchasing process into opportunities have powered the growth of empires. [Read More]

Doesn’t that just figure. We spend countless hours (and resources) researching and testing various media to build our brands, when all along what really grabs consumers’ attention is a coffee mug bearing a company logo. [Read More]

An integrated marketing communication plan is essential to any growing business. But there’s an art to creating one. Too often, companies spend precious time on developing an exhaustive report that analyzes their entire industry. The [Read More]

Rob Basso, president of Advantage Payroll Services in Hicksville, N.Y., promotes his business with an impressive integrated marketing communications strategy. [Read More]

Developing a successful publicity campaign as part of an integrated marketing communications plan is hard work, but the rewards are worth the effort. [Read More]

The current economic climate has led to some tough times for growing businesses looking to stretch their marketing dollars. That makes a cost-effective integrated marketing communications strategy — one that encompasses a variety of media [Read More]

As marketers seek to capitalize on the latest technological advances to deliver their integrated marketing messages, they must develop strategies that not only grab consumers’ attention but also actively engage their interest in a significant [Read More]

Whether you’re writing a direct mail marketing piece, copy for your Web site, or a print advertisement, the familiar refrain in marketing is that it’s the message that matters. But more often than not, copywriting [Read More]