Mass media is dead. It shoots over the top of the intended audience, and with the advent of ad-skipping technologies like Tivo, most mass-media efforts are bringing back little in the way of measurable ROI. [Read More]

The best Web sites are the ones that constantly evolve. Sure, at some point a site is taken from concept to wire frame to HTML and made available online. But it should never stop there. [Read More]

With the downturn in the economy encompassing nearly every aspect of our lives, growing businesses are feeling the pinch. Many companies have slashed their marketing budgets significantly this year and are hunting for cost–effective, measurable [Read More]

Every Fortune 500 corporation, movie star, and scandal queen can attest to the fact that a good publicist is essential to building success and maintaining public support. For the owner of a growing business with [Read More]

One of today’s hottest consumer marketing trends, blogging, is rapidly coming of age as both a strategic communication tool and an effective sales technique. Companies, including banks, automotive firms, and entertainment conglomerates, have been developing [Read More]

Companies large and small are going to great lengths to keep employees motivated, build camaraderie, and stimulate creativity. Some of the more curious team–building activities include team skydiving, team drumming, taking an improvisational comedy class, [Read More]

Employee newsletters, a critical component of any integrated marketing communications plan, get a bad rap, for good reason. They’re mostly bad. Their intent — to educate and to boost morale — may be admirable, but [Read More]

For an industry that pretty much fuels the whole capitalist engine, advertising is getting a sound snubbing these days — a Tom Petty-ish, “don’t come around here no more” message. Fatigued consumers, looking to free [Read More]

It’s really quite simple: Either your integrated marketing communications plan is delivering meaningful ROI or it just plain sucks. That may sound harsh, but integrated marketing guru Mark Stevens has been around the block enough [Read More]

Market research has shown that an animal mascot can elevate a brand’s identity. Consider the meteoric rise in name recognition for the once-obscure insurance provider Aflac. When President George W. Bush was introduced to Aflac [Read More]