A new study from Network Solutions and the Center for Excellence in Service found that social media usage among small businesses increased to 24% in 2009, up 12% over 2008. Seventy-five percent of respondents said [Read More]

Optimizing your Web site for the major search engines may seem like a daunting task, but with a general understanding of the basics, you’re well on your way to SEO success. In the b-to-b space, [Read More]

In a public speaking role, your goal is to deliver a specific message and make it stick with the audience. But in an effort to save on travel costs, more businesses are shunning in-person events [Read More]

If you don’t know how to harness the power of social networking, you can be left out in the cold, says Steve Fretzin, founder and president of Sales Results Inc., a national sales training company [Read More]

FuelNet presents a case study on how one smart owner of a growing business caught the attention of her target demographic through one of the Web’s creative advertising techniques: video. [Read More]

When it comes to Internet advertising, the reasons why some ads are more effective than others remains somewhat of a mystery. Debra Harrsch, CEO of Brandwidth [Read More]

Even after a decade’s worth of experimentation, online advertising continues to befuddle many marketers and business owners. To help clear up the confusion, Joe Plummer, chief research officer of the Advertising Research Foundation (ARF) and [Read More]

Traditional phone companies pioneered the directory concept, but it is now used by businesses in many industries to reach a target market, including specific ethnic and demographic groups and neighborhoods. There are now thousands of [Read More]

Even after a decade’s worth of experimentation, online advertising continues to befuddle many marketers and business owners. [Read More]

Digital video brings sight, sound, and motion to the Internet experience. Thanks to high-speed Internet access and video compression techniques, the use of digital video is now widespread and increasingly popular among consumers who frequent [Read More]