Studies show that consumers are increasingly turning to the Web for information on products and services before opening their wallets. By using a well-coordinated combination of integrated Internet marketing techniques, some of which cost nothing, [Read More]

Jim Nail, chief strategy and marketing officer at TNS Media Intelligence (tns-mi.com), says the time is now for all marketers to begin incorporating social media into their online marketing strategies. [Read More]

With the downturn in the economy, companies are searching for cost-effective, measurable ways to thwart sagging sales figures. Naturally, they have turned their attention to online niche marketing as a way to generate sales leads. [Read More]

The best Web sites are the ones that constantly evolve. Sure, at some point a site is taken from concept to wire frame to HTML and made available online. But it should never stop there. [Read More]

With the downturn in the economy encompassing nearly every aspect of our lives, growing businesses are feeling the pinch. Many companies have slashed their marketing budgets significantly this year and are hunting for cost–effective, measurable [Read More]

One of today’s hottest consumer marketing trends, blogging, is rapidly coming of age as both a strategic communication tool and an effective sales technique. Companies, including banks, automotive firms, and entertainment conglomerates, have been developing [Read More]

When it comes to niche marketing, don’t focus solely on search engines to bring customers to your Web site. You want information about your site to appear any place on the Internet where a large [Read More]

The secret to niche marketing on the Internet is finding the right crevice — that is, the most appropriate product or service to fill a universal need. [Read More]

A “sticky” Web site is one that people return to it often. Here are four proven ways to increase your site’s stickiness:

1. Change it up. If you want visitors to return to your site, you must [Read More]

Seventy percent of today’s 15-to-34-year-olds use social networking Web sites like MySpace, Facebook, and YouTube, according to Reston, Va.–based comScore, and other age groups are joining fast. [Read More]