How often have you seen this happen: an executive begins giving an important presentation, but the audience quickly becomes confused and stops paying attention altogether? Although many of these same speakers say they would like [Read More]

When it comes to building brand awareness, a newsletter with valuable content can help strengthen the relationship between you and your customers. It’s also a dependable way to drive customers to your site and give [Read More]

For many people, the thought of being interviewed by a journalist or a TV or radio producer is a scary proposition: they worry about what they should or shouldn’t say, how friendly they should be, [Read More]

There is one thing every business professional, whatever industry they’re in, should be certain about: the more trust you share with someone, the more powerful the relationship. Many businesses, unfortunately, fail to think about the [Read More]

In the vast expanse of the Web, generating sales leads can be a challenge. But that’s not stopping many organizations from stepping up their Internet advertising efforts to uncover new customers. In fact, 94 percent [Read More]

When it comes to niche marketing, don’t focus solely on search engines to bring customers to your Web site. You want information about your site to appear any place on the Internet where a large [Read More]

The secret to niche marketing on the Internet is finding the right crevice — that is, the most appropriate product or service to fill a universal need. [Read More]

A “sticky” Web site is one that people return to often. Here are four proven ways to increase your site’s stickiness:

1. Change it up. If you want visitors to return to your site, you must continually [Read More]

Testimonials from existing customers can be a powerful force on your Web site, provided you use them correctly. A survey by A.C. Nielsen found that 78 percent of respondents view recommendations from other consumers as [Read More]