Tuesday, September 9th, 2008
Even after a decade’s worth of experimentation, online advertising continues to befuddle many marketers and business owners. To help clear up the confusion, Joe Plummer, chief research officer of the Advertising Research Foundation (ARF) and [Read More]
Friday, August 8th, 2008
Traditional phone companies pioneered the directory concept, but it is now used by businesses in many industries to reach a target market, including specific ethnic and demographic groups and neighborhoods. There are now thousands of [Read More]
Wednesday, July 23rd, 2008
With the downturn in the economy encompassing nearly every aspect of our lives, growing businesses are feeling the pinch. Many companies have slashed their marketing budgets significantly this year and are hunting for cost–effective, measurable [Read More]
Thursday, June 26th, 2008
Companies large and small are going to great lengths to keep employees motivated, build camaraderie, and stimulate creativity. Some of the more curious team–building activities include team skydiving, team drumming, taking an improvisational comedy class, [Read More]
Tuesday, June 17th, 2008
Employee newsletters, a critical component of any integrated marketing communications plan, get a bad rap, for good reason. They’re mostly bad. Their intent — to educate and to boost morale — may be admirable, but [Read More]
Friday, June 13th, 2008
For an industry that pretty much fuels the whole capitalist engine, advertising is getting a sound snubbing these days — a Tom Petty-ish, “don’t come around here no more” message. Fatigued consumers, looking to free [Read More]
Friday, June 13th, 2008
It’s really quite simple: Either your integrated marketing communications plan is delivering meaningful ROI or it just plain sucks. That may sound harsh, but integrated marketing guru Mark Stevens has been around the block enough [Read More]
Monday, June 9th, 2008
Even after a decade’s worth of experimentation, online advertising continues to befuddle many marketers and business owners. [Read More]
Thursday, May 15th, 2008
Market research has shown that an animal mascot can elevate a brand’s identity. Consider the meteoric rise in name recognition for the once-obscure insurance provider Aflac. When President George W. Bush was introduced to Aflac [Read More]
Thursday, May 15th, 2008
Palomar Mountain Premium Spring Water has long relied on the Yellow Pages, billboard advertising, direct sales, and ad insertions for generating sales leads in what has become a highly competitive industry. Now, the Escondido, Calif.–based [Read More]